What It Takes to Land a Marketing Analytics Dream Job

What It Takes to Land a Marketing Analytics Dream JobWhat It Takes to Land a Marketing Analytics Dream Job Whetzu sich you call yurself a data junky or a master problem solver, the world of absatzwirtschaft analytics is a gold mine. The ground is constantly shifting and the insights are seemingly endless, not to mention the challenges you can tackle with marketing analytics are truly exciting. At least, this is the case for Glassdoors marketing analytics team.Just ask Senior Director of Digital Marketing Tracy Pan. In her role overseeing global consumer-facing online acquisition programs and managing paid media efforts across mobile, search, and social, Pan is building a laser-focused team that is metrics driven as well as creative. The role shes really looking to fill? Manager of Marketing Analytics role .This person will spend 50% of his/her time on solving problems and running tests, says Pan. The other portion of time will be dedicated to establishing reports and optimizing prices to improve marketing campaign performance.We caught up with Pan to dig deeper into her team, the role and what makes this a dream job for marketing analysts and digital data gurus. Get beyond the job description to really discover what this hiring manager is looking for.What makes analytics at Glassdoor so exciting?Tracy Pan We have data on millions of jobs and hundreds of thousands of companies. We work with these large data sets to solve complex problems, to gain insights and to guide our business decisions. A key marketing problem we are trying to solve is to figure out how to most effectively use our paid channels to drive more candidates to our employer customers open positions. This a great opportunity for anyone who wants to tackle these type of problems, develop a deep understanding of dynamic marketplaces, and work cross-functionally with different teams.What type of person works well with your teams and would thrive at Glassdoor?Tracy Pan Someone who h as demonstrated good problem-solving skills in prior roles. In addition and more importantly, someone who is curious and takes initiative to find ways to improve our marketing operations.What are the essential skills that someone on your teams needs to be successful?Tracy Pan Ability to learn quickly . Good comprehension of marketing metrics (e.g. cost per click, conversion rates) and how changes in one affect another. Have a great framework on A/B testing. Able to clearly and concisely report to stakeholders. What are the roles that youre most determined to fill? Why?Tracy Pan Manager of Marketing Analytics role . This person will spend 50% of his/her time on solving problems and running tests. The other portion of time will be dedicated to establishing reports and optimizing prices to improve marketing campaign performance.How would the ideal candidates for your roles be challenged?Tracy Pan We know the problems we need to address in marketing, but there isnt a clear path on how to solve for them. The ideal candidate will be challenged to work with some level of ambiguity to figure out what is worth chasing and investigating.What has inspired you when working at Glassdoor?Tracy Pan I had been an avid user of Glassdoor before joining. Its a great product for job seekers and gives a real inside look at companies since the reviews are powered by employees. I find it inspiring to work on a product that I love and is a critical part of anyones job seeking journey. Best products or projects youve worked on?Tracy Pan Ive worked on many exciting projects in my three years at Glassdoor, but an interesting one thats top of mind is our mobile app experiment to understand how paid affects organic installs. We tested buying incentivized mobile app installs to quickly surge on install volume and measure how this affected organic results. Incentivized ad model rewards the user for installing our app and we expect lower user quality as a result. However, incentivized networks is cheap and a great way to drive scale. The idea is that if we surge in install volume using cheap paid sources, our organic ranking in the app store will rise. This will lead to higher quality user installs for free. We learned that were able to see 25-35% lift when we deploy an incentivized strategy and it gives us the same cost efficiency as a non-incentivized campaign strategy. This also highlights the analytical approach we have with marketing and why were looking for data-minded people to join the team. What would you tell candidates has been the most exciting part of your job? Why should they come to Glassdoor?Tracy Pan Youll be working for a company with a great mission helping people find jobs and companies they love. Youll feel challenged in your job. And youll be surrounded by fun and smart people who love to get things done.